The Mahindra Thar ROXX, launched in August 2024, is a game-changer in the SUV segment. With a starting price of ₹12.99 Lakh, this category disruptor embodies Mahindra’s boldness and unconventional spirit. Designed and engineered to turn heads, Mahindra Thar ROXX delivers a refined drive, powerful yet safe performance, and an array of luxurious features.
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Cutting-Edge Platform and Unparalleled Capabilities
Built on Mahindra’s All-New M_GLYDE platform, the Thar ROXX offers an exceptionally smooth ride with crisp handling and class-leading dynamics. This cutting-edge platform enables the perfect blend of refined urban sophistication and unparalleled, tech-enabled off-road capabilities. The Thar ROXX has been rigorously tested in extreme conditions across diverse terrains and altitudes, ensuring its robustness and reliability.
Exterior Design and Comfort
Mahindra Thar ROXX effortlessly blends Thar’s outdoor DNA with modern sophistication, offering a premium SUV experience. Its redesigned grille, new LED headlights and tail lamps, and dual-tone alloy coating make it stand out from the crowd. The vehicle’s dimensions are impressive, with a wheelbase of 2,430 mm, a length of 3,920 mm, a width of 1,726 mm, and a height of 1,930 mm.
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Advanced Technology and Safety
Mahindra Thar ROXX comes equipped with a 10.25-inch touchscreen infotainment system and a panoramic sunroof, providing a luxurious and technologically advanced experience. It also features advanced Level 2 ADAS (Advanced Driver Assistance Systems) and Harman Kardon branded audio, setting new benchmarks in safety and entertainment.
Variant-wise Pricing:
Mahindra Thar ROXX is available in multiple variants, catering to different preferences and budgets. The variant-wise pricing (ex-showroom) is as follows:
- Thar ROXX MX1 RWD: ₹12,99,000
- Thar ROXX MX3 RWD AT: ₹14,99,000
- Thar ROXX MX5 RWD: ₹16,49,000
- Thar ROXX MX5 RWD AT: ₹17,99,000
- Thar ROXX AX7L RWD AT: ₹19,99,000
- Thar ROXX MX1 RWD Diesel: ₹13,99,000
- Thar ROXX MX3 RWD Diesel: ₹15,99,000
- Thar ROXX AX3L RWD Diesel: ₹16,99,000
- Thar ROXX MX5 RWD Diesel: ₹16,99,000
- Thar ROXX MX3 RWD Diesel AT: ₹17,49,000
- Thar ROXX MX5 RWD Diesel AT: ₹18,49,000
- Thar ROXX AX5L RWD Diesel AT: ₹18,99,000
- Thar ROXX AX7L RWD Diesel: ₹18,99,000
Comfort and User Reviews
Mahindra Thar ROXX offers exceptional comfort, with user reviews praising its all-around build quality, safety features, mileage, and interior design. The seats are comfortable, and the vehicle is suitable for both off-roading and family use. Customers have expressed their love for the Thar ROXX, considering it a dream car with great comfort and an excellent price.
Mahindra’s Commitment to Excellence
Designed at the Mahindra India Design Studio (MIDS) in Mumbai, engineered at the Mahindra Research Valley (MRV) near Chennai, and developed and tested at the Mahindra SUV Proving Track (MSPT), the Thar ROXX embodies the expertise and innovation of Mahindra’s global design and engineering teams. It is built at Mahindra’s advanced facility in Nashik, ensuring top-notch quality and reliability.
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Mahindra Thar ROXX features, performance:
The Mahindra Thar ROXX is packed with impressive features that enhance its performance, comfort, and technology. Key features include:
Engines: Available with a 2184 cc diesel engine and a 1997 cc petrol engine, delivering up to 150 bhp and 330 Nm of torque.
Transmission: Options for both manual and automatic transmissions.
Infotainment: A 10.25-inch touchscreen infotainment system with advanced connectivity.
Safety: Equipped with Level 2 ADAS (Advanced Driver Assistance Systems) for enhanced safety.
Design: Features a redesigned grille, new LED headlights and tail lamps, and a panoramic Skyroof™.
Dimensions: Length of 4428 mm, width of 1870 mm, and a wheelbase of 2850 mm, providing spacious interiors.
Off-Road Capability: Superior off-roading features with a water wading depth of 650 mm and excellent approach and departure angles.
Conclusion:
The Mahindra Thar ROXX is a testament to Mahindra’s commitment to delivering exceptional SUVs that cater to the needs of modern, global Indians. With its cutting-edge platform, unparalleled capabilities, luxurious features, and advanced technology, the Thar ROXX sets a new standard in the SUV segment. As Veejay Nakra, President – Automotive Division, Mahindra & Mahindra Ltd., stated, “With Thar ROXX, we’re not just elevating the SUV experience—we’re setting our sights on making the Thar brand the No. 1 SUV (>12.5 Lakh segment) by volume within the next 3 to 5 years.”
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